Step 1.

Technical Auditing & Market Validation.

First, it is imperative to ensure that the technology or product behind your vision has merit based on solid scientific and engineering data, during the TRL’s 1-3 (“Technology Readiness Level”). Be sure to ensure that there is a truly objective look at the technology by independent scientific and engineering counsel to see beyond any overly optimistic assumptions. Maintaining a rigorous tech vetting and structured product development process, toward delivering your idea as a disruptive benefit to some key industry need is the core objective during this stage.

Step 2.

Minimum Viable Product & Commercialization.

Second, bridging the gap between the scientific research teams, real-world engineering needs and market needs, to ensure that the research is actively guided towards a tangible end product that solves with real-world expectations is critical. Crucial to this process is finding independent engineering teams to continue development into higher TRL’s 4-6. Generating market analyses and building support for early-adopter and pilot programs, with a proof-of-concept real world working prototype, and path to market are key.

Step 3.

Go-To-Market.

Third, prepare the technology / product up as a deliverable with a comprehensive go to market plan as progress continues through TRL 7-9. This is best prepped by independent marketing, design and advertising agencies to present the innovation as a standalone entity ready for business / investment backed by a business plan and market penetration strategy, or a technology for sale. The goal is to get the message out to your specific target market, creating value for your idea to the end user. 

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